7 Ways Augmented Reality Can Boost Your E-Commerce Sales

Augmented Reality boosts e-commerce for a variety of reasons, however, it is important to first understand what Augmented Reality is, why it is different from Virtual Reality, and then understand that we are only scratching the surface so having a strategy is crucial to avoid being crushed by the competition. TechSparq will introduce Augmented Reality (AR), provide 7 key reasons to utilize AR, and then we can help you implement a strategy to boost your e-commerce sales.

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Making Conversational Commerce Work For You

If your business is consumer-facing and you are not already incorporating bot technology or actively looking at how you can add bots to improve your customer’s experience and your bottom line, you are missing out.  Chatbots and shopbots are the cornerstones of conversational commerce, for automating customer service messages, allowing for consumer purchases directly from their messaging apps, and ultimately, interact with customers and potential customers in real time. Read more to learn how shopbots and chatbots can help you leap forward.

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Are Hoarding Bots Stealing Your Sales?

Hoarding, in the bot world, goes by many names: inventory depletion, denial of inventory, inventory exhaustion, and scalping.  These malicious actors add product to carts, often products that are in hot demand and limited supply.  These hoarding and scalping bots have their own no-risk business, instead, they act as parasites and feed off of your investment. Read to gain a deeper understanding of these types of bots and how to protect your e-commerce system. 

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The Evolution of Bots

Bots have been around for a long time, however we have only recently begun thinking of them as bots. So, to better understand the future of bots, AI, machine learning, etc., we must understand the evolution of bots as we know them.

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Dedrick BoydTechSparq
What You Absolutely Must Know About Account Takeovers & Your E-Commerce

Think your user data is safe? It’s not. Not by a long shot. Account takeovers and data breaches are simply facts of life in our e-commerce-driven 21st-century economy. Account takeover (ATO) is a fast-growing problem for businesses, driven largely by an increase in massive data breaches and phishing schemes. The damage done by these attacks is extensive so businesses must take more precautions to protect their assets.

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