East Coast
Coin-op and
Amusements.
A sale in the
first hour.

Brett Gushanas knows arcade machines. He has been in the business since 2011 - selling, restoring, and operating games out of Coatesville, Pennsylvania, shipping to customers all over the country. The product knowledge was there. The customer relationships were there. The website that was supposed to connect all of it to buyers was actively working against him.

When TechSparq met Brett at an industry auction in Winston-Salem, the problem he described was familiar. A WordPress site that crashed regularly, showed incorrect prices, failed on add-to-cart, and delivered a checkout experience bad enough that customers were leaving before they completed a purchase they had already decided to make. He had tried to fix it himself. He had considered AI site builders. He knew enough about websites to know what the problems were - and he knew enough to know that solving them correctly would take time he didn't have.

TechSparq quoted four to six weeks. The site was live in under three.

The site that was costing him customers

The existing WordPress site had accumulated enough technical debt to make it a customer attrition machine. The problems were not cosmetic. Items would show as out of stock when they weren't. Prices displayed incorrectly. The add-to-cart function failed often enough that customers gave up. And the checkout - the final step between a decision and a completed sale - was broken enough to send customers away even when they had already decided to buy.

On top of the user-facing problems, the backend was slow. Loading the admin panel to make changes or add products frequently timed out. Every plugin added to patch a problem created new ones. The cost of maintaining the WordPress setup - in paid plugins, in time, and in lost customers - had been running for years without anyone calculating what it was actually worth.

What Wix Studio made possible

The platform decision was straightforward. EC Amusements sells a complex product. Arcade games that come in multiple configurations, with different restoration levels, add-ons, and conditions that each affect price and purchase decisions. WordPress had been handling this complexity with plugins - each one a paid subscription, each one a potential source of new problems.

Wix Studio includes most of what an eCommerce operation like EC Amusements needs natively. No plugin stack. No per-plugin subscription costs. A backend that loads quickly and can be updated without a developer on call. And a frontend experience that works correctly - add to cart, checkout, inventory status - without the scaffolding holding it together with workarounds.

One of the structural decisions TechSparq made early was how to handle product variants. The old site tried to bundle multiple configurations under single product listings with complex variant logic. It created confusion and contributed to the add-to-cart failures. The new approach was to split variants into separate product listings. More products in the store, cleaner navigation, faster path to purchase, and fewer opportunities for the system to return an error at the worst possible moment.

The launch. And what happened in the first hour.

The team ran weekly check-in calls throughout the build. Issues Brett flagged were resolved quickly. The prototype was visible within the first two weeks. By the time the site went live, the major questions had already been worked through - there was nothing left to discover at launch that hadn't already been addressed.

The site went live. Within the first hour, a sale came in. Brett thought it was a test. It wasn't. A local customer had found the site, navigated it, found what they wanted, and completed the checkout. That last part - completing the checkout - was something the old site had been blocking for years.

A second sale followed. Then contact forms. Then inquiries. The email list started growing from day one. Sales were coming in from Florida and from buyers across the country who found the site through improved search visibility. TechSparq had also done SEO and local search optimization during the build - EC Amusements was now showing up where buyers were actually looking.

What Brett said about the process

Brett came into the engagement skeptical. He has enough background with websites to know what good looks like. He had seen demos of AI-powered site builders. He had considered building something himself. The decision to work with TechSparq came down to one thing. The experience the team brought from clients like Nike and Columbia Sportswear, applied directly to what his business needed. The fact that TechSparq had done this work at enterprise scale and could bring that understanding to a 15-year-old arcade business in Pennsylvania was the differentiator.

Brett has already recommended TechSparq to peers. Customers who have come into his shop have heard about the new site. He is now planning the next phase, advertising and marketing to put the new platform to work at scale.

What this kind of work is actually about

The work TechSparq did for EC Amusements is not complicated to describe. Build a clean, fast site on the right platform. Get the product catalog structured correctly. Make sure checkout works. Set up SEO so buyers can actually find the business. Do it in a timeframe that respects the client's schedule and budget.

The reason it matters is what it unlocks. Brett had been running his business for 15 years with a website that was costing him customers he had already earned. The new site didn't change his product, his reputation, or his 15 years of expertise. It removed the obstacle between that expertise and the customers looking for it.

The strategies TechSparq developed working with enterprise clients at Nike and Columbia Sportswear - how to structure digital commerce so it works for the buyer, how to build a catalog that converts, how to think about the customer journey from search to checkout - those same principles apply whether the client is a global brand or a 15-year-old business in Coatesville selling arcade machines to buyers in Florida.