Selected Engagements

Documented
outcomes.

Every engagement below began with an honest assessment and ended with a measured result. Not a deck. Not a pilot. A delivered platform.

Empower Global Nike eCommerce Infrastructure Nike Order Fulfillment Nike B2B Order Entry Nike B2B System Migration Nike NTC Mobile Raymond James Columbia (21 Sites) Columbia (OMS) JLL East Coast Amusements Code of Silence
Case Study • Omnichannel Commerce Platform
Empower Global • Atlanta, GA
Omnichannel Commerce Build
Empower Global Platform
Multi-Cloud Commerce Salesforce Commerce Cloud Salesforce Marketing Cloud Salesforce Service Cloud Salesforce Loyalty Cloud System Integration Commerce Strategy Operations & Logistics
The Challenge

Building the first-of-its-kind Black global marketplace. From nothing. In one year.

Empower Global's ambitions were significant. A platform to house 2,500 unique products and over 120 brands, each with its own history, ethos, and identity. Setting up an eCommerce platform wasn't the challenge. Building one that resonated with culture, embodied passion, and elevated brand stories was.

Deloitte had been engaged for two years before TechSparq came in. There was no working prototype. TechSparq delivered the full platform in one year.

The Solution

TechSparq started greenfield. Four Salesforce clouds deployed co-dependently. Commerce Cloud, Marketing Cloud, Service Cloud, and Loyalty Cloud. Nine third-party integrations including Marketplacer, Avalara, Stripe, and LiveScale. Thirteen total systems. A new eCommerce team sourced, hired, and trained from scratch. The entire operating model was designed alongside the platform.

13
Integrated systems
4
Salesforce clouds
1 year
Full launch
2,500+
Products at launch
120+
Brands at launch
The Outcome

The platform launched on time. A cultural institution for Black-owned commerce, built to scale, built to last. The team TechSparq assembled and trained continued operating the platform post-launch, representing a measurable reduction in HR and onboarding costs for Empower Global.

Empower Global  •  Program Leadership
"The team is immaculate with their processes, documentation, and communication style. They consistently went above and beyond expectations."
Brittany Bullock
Director of Program & Product Management, Empower Global
Case Study • eCommerce Infrastructure
Nike • Portland, OR
High Availability Cloud Micro Services
Nike eCommerce Infrastructure
AWS Cloud Architecture Microservices eCommerce Infrastructure BOT Mitigation Mobile Profile Services
The Challenge

Nike's global eCommerce site was failing at 100-200 user logins per second.

During new product launch events, Nike's login and registration system became a bottleneck. Campaigns drove massive traffic globally and the platform could not handle even 100-200 concurrent registrations per second. BOT traffic made the problem significantly worse.

The desired solution was a platform capable of handling 500 or more user registrations and logins per second for sustained periods. BOT mitigation was identified as a critical additional requirement.

The Solution

TechSparq implemented a set of cloud microservices in AWS consisting of more than seven service clusters. The system was event-based, highly available, fault-tolerant, and eventually consistent. These services became the foundational infrastructure behind nike.com, the SNKRS app, and Nike's broader digital ecosystem. They remain in production today, powering user profile information across iOS apps, Android apps, and web applications worldwide. Nike selected a managed tools stack and several data stores were deployed to optimize performance for each use case.

1,200/s
Registrations at peak
7+
AWS service clusters
Zero
System degradation
The Outcome

The new event-based system handled 600 user registrations and logins per second during the alpha phase. Continuing forward, the system was tested with up to 1,200 user registrations and logins per second with zero system degradation. Initial data load rates reached one million transactions per minute. A new BOT mitigation process was implemented including mobile phone verification.

The new user profile system delivered more consistent login and registration performance, resulting in improved user satisfaction for Nike globally. This infrastructure continues to serve as the backbone of Nike's digital commerce platform to this day.

Nike, Inc.  •  Engineering Leadership
"TechSparq has vision, precision, and leadership that helped us tremendously in our AWS deployments. This company is an extension of our team."
Mike Burlando
Sr. Director Engineering, Nike
Case Study • B2B Order Entry Migration
Nike • Portland, OR
AWS Migration
Nike B2B Order Entry Migration
AWS Migration B2B Commerce Cloud Architecture Agile Delivery eCommerce Infrastructure
The Challenge

$13B in planned inventory orders. Legacy hardware that couldn't keep up.

Nike processes over $13B of planned inventory orders that culminate during quarterly ordering cycles. An array of product merchants ranging from large retailers to independent sports stores placed delivery requests for the next season, requiring an order fulfillment system capable of handling the rush of all clients placing orders within a single week, four times per year.

Nike's dedicated solution used expensive legacy hardware. The requirement was to migrate the entire order entry chain to a dynamically scalable cloud solution on Amazon Web Services.

The Solution

TechSparq's deep knowledge of Nike's business logic and software systems meant engineers were brought onto the project immediately. The migration philosophy was lift and shift. Each component was duplicated within AWS using as close to the original physical hardware footprint as available. Migration included over one hundred nodes consisting of Java application servers, Oracle, MongoDB, Apache Web, Apache SOLR, RabbitMQ, and additional technologies.

5 months
vs. 12-month plan
$13B
Orders on platform
20%
Of original hosting cost
The Outcome

At the start of the project, the timeframe for migration was 12 months. Using Agile Scrum methodologies, TechSparq accelerated the timeline to 9 months, then 7, then 5 months after only 2 months of development. Nike is saving millions of dollars a year in hosting costs. The eCommerce group gained the ability to make more nimble software releases as the entire development pipeline moved to AWS. Hosting costs are estimated at 20% of the original yearly expense.

Nike, Inc.  •  B2B Order Entry Migration
"TechSparq has strong intellectual capital and their resources offer thought leadership and subject matter expertise that is on the forefront of the ever-changing technical landscape. They have been instrumental in helping us reach our arc of ambition and deliver game-changing benefits to our customers."
Jesse Smith
Expert Program Manager, Center of Excellence, Nike
Case Study • Order Fulfillment Transformation
Nike • Portland, OR
Turbocharged B2B Fulfillment
Nike Order Fulfillment Transformation
B2B Order Fulfillment AWS Migration Cloud Architecture Agile Scrum System Modernization Dynamic Scaling
The Challenge

A bulky, outdated order system handling billions in planned inventory. It was a wall, not a hurdle.

Nike needed to process billions in planned inventory orders. Retailers of all sizes flooded them with orders in tight quarterly cycles, four times per year. The existing order system was a legacy behemoth, outdated and expensive to maintain, incapable of meeting the scale and speed the business demanded.

The requirement was to migrate the entire order fulfillment chain to Amazon Web Services and redesign it for dynamic, elastic scaling. It bulks up when order deadlines approach and trims back down after.

The Solution

As a trusted partner in Nike's eCommerce journey, TechSparq knew Nike's systems, business logic, and unique operational demands. We deployed a cloud infrastructure built on more than one hundred nodes, including Java application servers, Oracle 11i, MongoDB, Apache Web, Apache SOLR, RabbitMQ, and additional technologies. Using Agile Scrum sprint methodology, we held focused reviews that kept the team ahead of the timeline rather than behind it.

12 → 5
Months. Original plan vs. delivery.
20%
Of original hosting cost post-migration
$13B
Inventory orders on platform annually
The Outcome

The original 12-month plan became 5 months. Nike is saving millions of dollars annually in hosting costs. The eCommerce group gained the ability to make faster, more nimble software releases with the entire development pipeline now in AWS. The continuous integration pipeline exists fully within AWS. Dynamic scaling means computing resources flex up as order deadlines approach and trim back down after, optimizing cost through the cycle rather than provisioning for peak all year.

This was not a simple system upgrade. It was a corporate metamorphosis that established a new standard for cost savings, efficiency, and agility across Nike's order infrastructure.

Nike, Inc.  •  Order Fulfillment Transformation
"TechSparq delivered several million-dollar projects on time and on budget. We got a greater value from them than we had originally planned."
Jesse Smith
Expert Program Manager, Center of Excellence, Nike
Case Study • B2B System Migration
Nike • Portland, OR
Remote Development
Nike B2B System Migration
B2B System Migration Remote Development Java Application Servers SAP Integration eCommerce Platform
The Challenge

Two enterprise applications. Six years in production. $9B in revenue on the line.

TechSparq was engaged to migrate two web applications that had been in production for more than six years as part of an eCommerce platform responsible for $9B in revenue. The existing applications were built on older technology frameworks with various open source dependencies. One application interfaced with SAP and required significant integration work.

Nike's previous production releases typically resulted in 7 to 10 critical bugs within the first four weeks of launch.

The Solution

TechSparq assembled a focused team of a project manager, lead Java developer, senior Java developer, Oracle developer, and a program manager. The lead developer traveled to the client site approximately one week per month while the rest of the team remained in the Atlanta development center. A full BAPI code rewrite was required due to version incompatibilities.

2
Non-critical bugs at launch (vs. 7-10)
Zero
Overtime required
On time
On budget
The Outcome

TechSparq delivered the upgraded applications on time and on budget. Only two non-critical bugs were uncovered within the first four weeks of production, compared to the typical 7 to 10 critical bugs from previous vendors. No overtime was required. The project was recognized by senior Nike leadership in several internal meetings as a model project requiring very little client support.

Nike, Inc.  •  B2B System Migration
"Why is TechSparq able to perform system migrations with very little direction while our larger partners can't deliver defect-free migrations? We need to engage TechSparq on more initiatives."
Shane Guenes
Director, Nike, Inc.
Case Study • NTC Mobile App
Nike • Portland, OR
Nike Training Club
Nike NTC Mobile App
iOS App Development Android App Development Mobile Development Automated Testing Agile Scrum Project Rescue Feature Development
The Challenge

300 inherited bugs. A missed deadline. 28 million global users waiting.

The Nike Training Club initiative was bogged down with defective code inherited from the previous vendor, leading to repeated missed deadlines. The initiative was aimed at a worldwide community of 28 million global users, offering training challenges, rewards, and regimens for all levels of athletes.

The Solution

TechSparq was engaged to take over the failing project. Performance and quality were improved through the development of custom automated testing applications for the NTC codebase. Logic and localization errors were found and resolved in record time, allowing developers to focus on core product development. With automated testing in place, TechSparq delivered additional mobile feature sets beyond the original product map.

300+
Bugs cleared
$1.5M+
Dev time recovered
Early
Delivered ahead of schedule
The Outcome

The TechSparq development team performed ahead of schedule, which allowed for additional feature sets to be delivered in a single release. The new features were not on the original product map and represented genuine wish-list items for the product team. The team corrected over 300 inherited bugs, taking the backlog to a single-digit number. Team capacity and information sharing metrics were vastly improved through Agile Scrum. The new process allowed the team to hit the ground running and contribute from day one.

Case Study • Reporting Portal
Raymond James • Tampa, FL
Enterprise Portal Modernization
Raymond James Reporting Portal
Enterprise Portal Data Architecture UI/UX Design High Concurrency Cloud Enablement HTML5
The Challenge

6,500 advisors. $500B in client assets. A portal they stopped trusting.

Raymond James Financial provides financial services to individuals, corporations, and governmental organizations, focusing primarily on securities investment, asset management, and investment banking. Over $500 billion of client assets are managed by more than 6,500 financial advisors.

These advisors used a reporting portal called Practice Center to access information on client assets, revenues, and commissions. The legacy application was slow, inaccurate, and underutilized. Executive leadership made it a priority to modernize the portal and significantly increase advisor and client utilization.

The Solution

TechSparq provided a solution architect responsible for the front-to-back design of the Practice Center application. The design delivered tens of drill-down data summary views, a full-service security and entitlements layer, and a dynamic organizational hierarchy. All visual components were built to be portable to mobile devices. The front-end was constructed using AngularJS with JavaScript High Charts for an immersive, data-rich experience.

500ms
Report delivery (was minutes)
3x
Client retention increase
3 weeks
To measurable retention lift
The Outcome

Despite two major changes to functional requirements, the project was delivered on time and on budget. Performance improvements over the legacy application were significant. Some data report delivery times improved from minutes to under 500 milliseconds. Client retention rates increased three-fold within three weeks of launch. The project was lauded as a major success by executive leadership, and continued development extended through 2016.

Case Study • Global eCommerce
Columbia Sportswear • Portland, OR
21 Global Sites  •  Salesforce Commerce Cloud
Columbia Sportswear Global eCommerce
Salesforce Commerce Cloud Global eCommerce Omnichannel DevOps System Integration Data Migration
The Challenge

21 global eCommerce sites. One simultaneous launch. In a pandemic.

Columbia Sportswear needed to build and launch 21 global eCommerce sites simultaneously on Salesforce Commerce Cloud. The scope included complete architecture, data migration, and integration work across all sites, with near-100% uptime requirements from day one.

The Solution

TechSparq spearheaded the construction and complete data migration process enabling the simultaneous launch of all 21 global eCommerce sites. Cloud-based, resilient integrations were implemented with near-100% uptime from launch. Despite the COVID-19 pandemic beginning during the engagement, the project launched on schedule.

21
Global sites launched simultaneously
23%
of total net sales from eCommerce
100%
Near-perfect uptime at launch
The Outcome

The platform delivered eCommerce net sales growth that represented 23% of total net sales. Despite launching during COVID-19, the platform performed with near-100% uptime and the Columbia team gained a scalable, globally consistent eCommerce foundation across all 21 markets.

Case Study • Order Management System
Columbia Sportswear • Portland, OR
OMS Implementation  •  41% eCommerce Growth
Columbia Sportswear 41% Growth
Order Management System OMS Implementation Event-Driven Integration Data Migration Customer Loyalty Marketing Integration Business Intelligence
The Challenge

Evaluate, select, and implement a new order management system across multiple brands. During a pandemic.

Columbia Sportswear Company faced the challenge of evaluating and selecting a new order management system (OMS) to support its multiple brand shopping experiences. The scope was significant. Data migration of online catalogs, order data, campaign information, promotions configuration, coupon definitions, and customer data.

The Order Dynamics OMS implementation required the design and delivery of an entirely new, event-driven cloud-based integration between the eCommerce platform and backend systems used to support marketing campaigns, customer loyalty programs, and business intelligence.

The Solution

TechSparq played a vital role in all phases of the implementation, working to design, implement, and deliver a frictionless customer journey. We identified the critical functional and technical specifications, assisted in vendor vetting, and architected and led the migration effort across all eCommerce sites. The integration design achieved a zero-downtime switch-over process using legacy customer integrations alongside the newer event-driven implementation, delivering near-100% uptime throughout.

41%
eCommerce net sales growth
23%
of total Columbia net sales
100%
Near-perfect uptime through COVID launch
The Outcome

Despite the challenges posed by COVID-19, the new eCommerce sites launched with great success. The results were significant. eCommerce net sales growth of 41 percent, representing 23 percent of total net sales. By providing customers with a better shopping experience and the ability to shop anytime, anywhere, Columbia Sportswear achieved its most significant eCommerce performance milestone.

The project was Columbia Sportswear's largest implementation attempt on an accelerated timeline. TechSparq delivered on schedule with full functionality.

Columbia Sportswear  •  41% Growth Through Innovation
"The TechSparq team has always been such a pleasure to work with. Thanks for helping us be so successful. We couldn't have done it without the team's talent."
Tricia Higgins
SVP eCommerce, Columbia Sportswear Company
Case Study • Marketplace Strategy
JLL • Atlanta, GA
eCommerce Innovation Blueprint  •  Strategic Advisory
JLL Marketplace Strategy
Marketplace Strategy Innovation Blueprint Stakeholder Research Digital Transformation Revenue Strategy
The Challenge

A global real estate firm with a commerce opportunity and no clear path forward.

Jones Lang LaSalle (JLL) is one of the world's leading professional services firms specializing in real estate and investment management. The business needed to define its eCommerce marketplace mission, vision, and decision-making framework, and identify immediate actions to drive measurable revenue impact.

The Solution

TechSparq conducted deep-dive stakeholder and employee interviews across the organization to surface the real challenges, opportunities, and organizational dynamics at play. From that foundation, TechSparq delivered a two-option business innovation blueprint with immediate prioritized actions designed to drive revenue, GMV, AOV, RPV, and team productivity. The engagement also uncovered specific internal actions to foster a culture of creative innovation.

The Outcome

JLL received a clear strategic blueprint with two viable paths forward, each with prioritized action plans. The engagement gave leadership the framework to make a confident platform and investment decision rather than continuing to evaluate without clear criteria.

Jones Lang LaSalle  •  Global Operations
"TechSparq was great to work with because they came in, identified the issues effectively, and provided a great plan to mitigate the challenges our business faced. I found the team extremely knowledgeable, professional, and effective. You can't really ask for more from a technology partner."
David Landsman
SVP & Head of Global Operations, JLL
Case Study • eCommerce Migration
East Coast Coin-op & Amusements • Pennsylvania
eCommerce Migration
East Coast Coin-op & Amusements
eCommerce Wix Studio SEO & GEO Optimization Product Catalog Architecture Checkout Optimization Platform Migration
The Challenge

15 years in business. A website that was costing more customers than it was converting.

East Coast Coin-op and Amusements, known as EC Amusements, is a 15-year-old arcade machine sales and restoration business based in Coatesville, PA, shipping games nationwide. Their existing WordPress site was slow, unreliable, and actively losing customers. Checkout was broken. Prices showed incorrectly. Products were hard to find. Cart-to-purchase abandonment was high and the owner had no practical way to edit content without technical help.

Brett Gushanas had tried to fix it himself. He understood websites better than most small business owners. He knew exactly what needed to be done. What he couldn't find was someone he trusted to actually do it.

The Solution

TechSparq rebuilt the site on Wix Studio, taking the time to understand the specific complexity of EC Amusements' product catalog. Arcade machines have significant configuration variables and add-ons. Rather than forcing customers through a complex variant matrix, TechSparq restructured the catalog to surface products more cleanly while reducing checkout friction. SEO and GEO optimization were implemented so the business would surface where its buyers actually search. The transition included full training so Brett could manage his own front-end and back-end in real time.

Week 1
First sale in the first hour after launch
2 sales
Covered the full cost of the engagement
4-6 wks
From kickoff to live site
The Outcome

The site went live and generated a sale in the first hour. Two online sales within the first week covered the full cost of the engagement. Contact form submissions increased significantly. Customers who previously left the site because they couldn't navigate or complete a purchase were now converting. Brett moved from WordPress and a stack of paid plugins to a single, integrated platform he could manage himself.

TechSparq also optimized the Google Search Console setup, resolving hundreds of indexing errors that had been suppressing the site's organic visibility. A digital marketing and content strategy is in progress as the next phase.

East Coast Coin-op & Amusements  •  Owner
"TechSparq took the time to get to know my business. They took the time to understand the products and how customers actually interact in the process of buying my complex products online. [...] Two sales covered the full cost of the project."
Brett Gushanas
Owner, East Coast Coin-op & Amusements
Case Study • Digital Revenue Diagnostic
Code of Silence • USA • DTC Hunting Apparel
Digital Diagnostic  •  Commerce Optimization
Code of Silence - Digital Revenue Diagnostic by TechSparq
Digital Diagnostic Revenue Optimization Site Performance Conversion Optimization SEO & Content Email Automation Competitive Intelligence
The Challenge

$10 million revenue goal. Strong product-market fit. Digital performance standing directly in the way.

Code of Silence makes hunting apparel built around one principle: silence in the field. Founder Ev Tarrell had proven the product worked. Traffic had grown enough to confirm demand. But traffic that does not convert is not a growth engine - it is a measurement of friction. Site load time had reached 7.2 seconds. The outlet funnel was cannibalizing full-price sales. Zero A/B testing infrastructure existed. Email automation had no segmentation, no lifecycle flows, no re-engagement triggers.

The $10 million revenue target was in reach. The gap between where the brand was and where it needed to be was digital, structural, and fixable - if someone could map it precisely enough to act on it.

The Solution

TechSparq delivered a complete Digital Diagnostic in two weeks. A revenue-focused audit of the entire eCommerce ecosystem across six domains. Site performance, UX and navigation, SEO and content, email automation, conversion optimization, and competitive landscape. Every finding was tied to a specific revenue consequence. The output was not a list of best practices - it was a prioritized action roadmap where every recommendation came with an estimated revenue lift.

Speed fixes were projected to deliver 15–30% conversion improvement. Outlet funnel restructuring targeted 10–20% average order value recovery. Seasonal SEO content was mapped to capture 25–40% more organic traffic. Email segmentation and lifecycle flows were identified as the fastest path to lifetime value. Every recommendation was sequenced in order of revenue impact so the team could move immediately.

2 wks
Full revenue diagnostic delivered - from kickoff to prioritized roadmap
7.2s
Site load time identified as the primary conversion blocker
6
Domains audited - performance, UX, SEO, automation, conversion, competitive
The Outcome

Code of Silence received a clear, actionable picture of exactly where their digital infrastructure was losing revenue and exactly what fixing it was worth. The diagnostic gave the founding team something most audits do not deliver - a ranked list of actions sequenced by business impact, not technical complexity. Implementation of the roadmap was handed to their trusted engineering team with TechSparq's findings as the map.

The $10 million goal is not a reach. The product is there. The market is there. The diagnostic made clear that the distance between where Code of Silence is and where they need to be is technical, fixable, and sequenceable. That is the kind of clarity that lets a founder move.

Code of Silence  •  Founder & CEO
"It felt like you guys really took the time to look at this in depth. I appreciate that."
Ev Tarrell
Founder & CEO, Code of Silence
Code of Silence  •  Strategy Lead
"You didn't just show us what was broken - you gave us a way to prioritize it and move forward with confidence."
Ben Loschen
Strategy Lead, Code of Silence
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