7 Damaging Threats Bots Pose to Your Online Business

Bots have become an unavoidable part of online commerce for shoe and apparel retailers of any size, from large-scale operations like Nike and Adidas to specialty operations such as End and Supreme. Bots are everywhere on the internet, ranging from lead generation, customer service, chatbots that can actually reduce costs by assisting companies in research, search engine spiders that crawl the Internet indexing information to malicious bots that can coordinate distributed denial of service attacks (DDoS) or interfere with your e-commerce site. Further, vulnerability to bots is, and should be, a major concern for any company doing business online, especially retailers.

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