20+ years.
One standard.

Dedrick has spent 20 years inside the decisions that determine whether enterprise technology investments perform or fail. He founded TechSparq in 2007 after seven years at Deloitte, Arthur Andersen, and SAP Ariba, driven by a frustration with how the largest firms operated and a conviction that something better existed. A high-touch, no-wasted-motion alternative that stays ahead of the competition while eliminating complexity and increasing profitability for clients.

That conviction has produced a zero-defect B2B platform migration for Nike with $9 billion in annual revenue at stake, a 1,100% capacity increase for Nike's global login infrastructure with hosting costs reduced to 20% of the original outlay, and 41% eCommerce net sales growth across 21 global sites for Columbia Sportswear. In 2026, Dedrick launched BvH & Co in Paris, a strategic advisory for discerning brands navigating high-stakes digital decisions in the European market. Published author of Transformed By AI. Speaker at Paris Retail Week 2023 and MarDreamin' 2024. Featured in Forbes, NBC, CBS, Yahoo Finance, and the Portland Business Journal.

The enterprise organizations TechSparq serves do not have time for commercial relationships that require managing. They need a partner who understands the business problem before the technology conversation starts, and who can navigate the complexity of a global engagement without adding friction to it. Brian operates at that level. As Global Managing Partner, he leads TechSparq's commercial strategy across markets, working with enterprise and high-growth organizations to align the right capabilities with the right scope at the right moment in their growth cycle.

His career spans two Fortune 100 organizations and a consistent record of closing complex, high-stakes engagements across SaaS, digital infrastructure, and enterprise technology. He has led global go-to-market execution across accounts in North America, Europe, and Asia, and has a track record of converting early commercial conversations into programs that perform. Eight individual recognition awards for consistently exceeding target. His focus at TechSparq is the same as it has always been. Revenue that holds, relationships that extend, and commercial outcomes the client can defend to their board.

Most enterprise brands do not lose deals because of bad technology. They lose them because the wrong partner got in the room first. Vincente's job is to make sure TechSparq is in the room before that happens. As Managing Partner for the United States, he leads TechSparq's commercial relationships with enterprise retail, eCommerce, and DTC brands. He identifies where a brand is in its transformation journey, what the actual business problem is underneath the technology conversation, and whether TechSparq is the right firm to close that gap. When the answer is yes, he stays in the engagement. When it is not, he says so.

His background spans marketing strategy, brand growth, and enterprise business development. He has been inside enough transformation conversations to know which ones are set up to win before the first statement of work is signed. That judgment is what he brings to every client conversation.

Enterprise delivery at scale requires more than technical capability. It requires someone who understands the standards expected by global clients and the realities of building and leading teams in the MENA market simultaneously. Kerolles operates at that intersection every day. As Managing Partner for MENA, he leads TechSparq's Cairo Engineering Center and oversees delivery operations across the Middle East and North Africa. He brings deep technical expertise in enterprise platform architecture and a track record of building high-performing teams that work to EU and US delivery standards without the overhead or communication friction of traditional offshore models.

His work bridges two worlds. Western enterprise clients who need delivery capacity they can trust, and MENA organizations building the digital infrastructure that will define their next decade. Kerolles speaks both languages fluently, technically and culturally.

The strategy engagements that fail do not fail on the framework. They fail because the person who wrote the recommendations has never had to live with them at launch. Claudia leads TechSparq's Strategy and Advisory practice with 15 years of delivery behind every recommendation she makes. Her background spans global program management at Capgemini, enterprise customer success and transformation at Salesforce, and complex commerce delivery programs where the strategy and the execution were never separated.

At Salesforce, she managed a portfolio of global enterprise clients averaging $34 million in annual spend, inheriting relationships that were failing and turning them into full renewals and expansions. She brought that same pattern recognition to TechSparq, where she led delivery on a complex digital marketplace platform from ideation through launch. PMI certified. Six Sigma Black Belt. Salesforce certified across Sales, Service, and Admin. The credentials are secondary to what they represent. A practitioner who has run the program and knows exactly where the risk lives.

The AI practices that produce returns are not the ones with the largest vendor budgets. They are the ones with the cleanest process architecture underneath. Boyd leads TechSparq's AI and Agentic Commerce practice with that conviction at the center of every engagement. His work starts before the model selection and ends when the pilot has converted to a system the business actually runs in production. Not a proof of concept. A capability that changes how the operation performs.

He brings deep experience at the intersection of commerce infrastructure and applied AI to a practice designed for organizations ready to move from AI exploration to AI execution. The question he asks every client is the same one the practice was designed to answer. What does your process architecture actually support today, and what has to change before the AI investment produces a return that holds up past the pilot.

In the MENA market, the relationship comes before the proposal. Samer understands that sequencing better than anyone on the TechSparq team, and it is why the firm's regional commercial pipeline is built on genuine trust rather than cold outreach. As Director of Business Development and Operations for MENA, he leads commercial relationships and internal operations across Egypt and the Gulf. He is the first point of contact for organizations in the region exploring what a TechSparq engagement looks like, and he manages the operational infrastructure that keeps the Cairo office running at the standard global clients expect.

His combination of sales fluency, operational discipline, and regional market knowledge makes him the connective tissue between TechSparq Cairo and the brands it serves. If you are in the MENA region and want to start a conversation, or if you are a TechSparq partner with operational questions about Cairo, Samer is your first call.

The brands that reach $200M in revenue did not get there by making safe technology decisions. They got there by moving fast, betting on the right partners early, and building infrastructure that did not become a ceiling later. Jonathan works with brands that are at that inflection point right now. As Director of Business Development and Customer Success, he leads TechSparq's relationships with scaling DTC brands and mid-market retailers building the digital foundation for their next stage of growth. He brings the same strategic rigor TechSparq applies at Nike and Columbia to brands that are earlier in their journey, because the decisions made at $20M determine whether a brand reaches $100M or stalls trying.

His focus is practical and outcome-oriented. What is the platform decision in front of you, what does it cost to get it wrong, and what does the right path actually look like. He has been in enough of those conversations to give a straight answer. And unlike most business development roles, his accountability does not end when the contract is signed.

Enterprise commerce programs do not stall on the build. They stall on the seams between the build and the business: the stakeholder cadence, the decision rights, the dependency map, the risk register that nobody is keeping. Toni runs the seams. As Program Manager, she is the operational backbone of TechSparq's most complex engagements, holding the program plan against shifting client priorities and keeping engineering, strategy, and the client side moving in step.

Her work spans enterprise retail, fashion, and DTC clients where the delivery requirements are as technically demanding as the platforms themselves. She sits at the seam where program management, technology delivery, and commerce strategy meet. The brands that have worked inside that seam know exactly how much it is worth.