Your platform doesn't matter. Your business model does.
Every vendor promises that their platform will transform your business. None of them will, not by itself. eCommerce success is determined by business decisions made long before you select a platform. We work upstream of technology. We define unit economics, establish customer acquisition strategy, build order fulfillment models, and structure your data architecture in ways that platforms can support. We've guided Nike through massive platform transitions, worked with Unilever on B2B eCommerce architecture, and helped Mattel align their digital and retail distribution strategies. We know what scales and what doesn't.
We define unit economics that actually work. We map customer acquisition cost to lifetime value to profit margin. We build go-to-market strategies that don't rely on margin compression. We architect fulfillment and returns models that hold together when volume scales. We establish product strategy and merchandising models that drive conversion without destroying profitability. And we define platform requirements based on what your business actually needs, not what vendors are selling.
We reverse engineer your business case from customer behavior and market dynamics, not from vendor playbooks. We build financial models that hold up under pressure. We run pilots to validate assumptions before major platform investments. We establish change management plans that prepare your organization for the operating model required to succeed. And we define metrics that matter: revenue per customer, contribution margin, customer lifetime value. Not vanity metrics. Not platform metrics. Business metrics.
For Nike, we identified structural economics that required a platform migration. We built the business case, managed the transition, and delivered ahead of timeline. For Unilever, we designed a B2B eCommerce platform that aligned distributor economics with company revenue goals. For Mattel, we integrated direct-to-consumer and retailer fulfillment into a single operating model. Every engagement moved beyond technology and into the territory of how revenue actually flows.
Every eCommerce business can improve conversion or reduce costs. Most can't do both simultaneously. Let's start with an honest assessment of which lever matters most to your business, and how to move it without breaking something else.