We were founded on a frustration that still drives us. Too many enterprise consulting firms protect the engagement, not the outcome. We exist to be the opposite of that.
TechSparq is a commerce strategy, brand experience design, and enterprise execution firm. Founded in 2007 by Dedrick Boyd after seven years inside Big 4 consulting, TechSparq was built to solve a specific problem. Too many firms separated the thinking from the building, and both suffered as a result.
We define commerce strategy, lead brand experience design, and deliver enterprise platforms. The same team that builds the roadmap designs the experience and executes the build. No gap between strategy and execution. No translation loss. No wasted motion. It is the model that lets us do in five months what other firms plan for twelve.
Today, TechSparq works with some of the world's most recognized brands across retail, luxury, media, and enterprise technology. Nike, Disney, Columbia Sportswear, Target, Abercrombie & Fitch, Tapestry, Mattel, Home Depot, Unilever. We have displaced the largest consultancies in the industry. We have engineered billions in commerce capacity. And we have done it without a single wasted motion.
"The riskiest moment in any digital transformation is not the launch. It is the decision made before the build starts."
Dedrick has spent 20 years inside the decisions that determine whether enterprise technology investments perform or fail. He founded TechSparq in 2007 after seven years at Deloitte, Arthur Andersen, and SAP Ariba, driven by a frustration with how the largest firms operated and a conviction that something better existed. A high-touch, no-wasted-motion alternative that stays ahead of the competition while eliminating complexity and increasing profitability for clients.
That conviction has produced a zero-defect B2B platform migration for Nike with $9 billion in annual revenue at stake, a 1,100% capacity increase for Nike's global login infrastructure with hosting costs reduced to 20% of the original outlay, and 41% eCommerce net sales growth across 21 global sites for Columbia Sportswear. In 2026, Dedrick launched BvH & Co in Paris, a strategic advisory for discerning brands navigating high-stakes digital decisions in the European market. Published author of Transformed By AI. Speaker at Paris Retail Week 2023 and MarDreamin' 2024. Featured in Forbes, NBC, CBS, Yahoo Finance, and the Portland Business Journal.
Enterprise delivery at scale requires more than technical capability. It requires someone who understands the standards expected by global clients and the realities of building and leading teams in the MENA market simultaneously. Kerolles operates at that intersection every day. As Managing Partner for MENA, he leads TechSparq's Cairo Engineering Center and oversees delivery operations across the Middle East and North Africa. He brings deep technical expertise in enterprise platform architecture and a track record of building high-performing teams that work to EU and US delivery standards without the overhead or communication friction of traditional offshore models.
His work bridges two worlds. Western enterprise clients who need delivery capacity they can trust, and MENA organizations building the digital infrastructure that will define their next decade. Kerolles speaks both languages fluently, technically and culturally.
Most enterprise brands do not lose deals because of bad technology. They lose them because the wrong partner got in the room first. Vincente's job is to make sure TechSparq is in the room before that happens. As Managing Partner for the United States, he leads TechSparq's commercial relationships with enterprise retail, eCommerce, and DTC brands. He identifies where a brand is in its transformation journey, what the actual business problem is underneath the technology conversation, and whether TechSparq is the right firm to close that gap. When the answer is yes, he stays in the engagement. When it is not, he says so.
His background spans marketing strategy, brand growth, and enterprise business development. He has been inside enough transformation conversations to know which ones are set up to win before the first statement of work is signed. That judgment is what he brings to every client conversation.
In the MENA market, the relationship comes before the proposal. Samer understands that sequencing better than anyone on the TechSparq team, and it is why the firm's regional commercial pipeline is built on genuine trust rather than cold outreach. As Director of Business Development and Operations for MENA, he leads commercial relationships and internal operations across Egypt and the Gulf. He is the first point of contact for organizations in the region exploring what a TechSparq engagement looks like, and he manages the operational infrastructure that keeps the Cairo office running at the standard global clients expect.
His combination of sales fluency, operational discipline, and regional market knowledge makes him the connective tissue between TechSparq Cairo and the brands it serves. If you are in the MENA region and want to start a conversation, or if you are a TechSparq partner with operational questions about Cairo, Samer is your first call.
The brands that reach $200M in revenue did not get there by making safe technology decisions. They got there by moving fast, betting on the right partners early, and building infrastructure that did not become a ceiling later. Jonathan works with brands that are at that inflection point right now. As Director of Business Development and Customer Success, he leads TechSparq's relationships with scaling DTC brands and mid-market retailers building the digital foundation for their next stage of growth. He brings the same strategic rigor TechSparq applies at Nike and Columbia to brands that are earlier in their journey, because the decisions made at $20M determine whether a brand reaches $100M or stalls trying.
His focus is practical and outcome-oriented. What is the platform decision in front of you, what does it cost to get it wrong, and what does the right path actually look like. He has been in enough of those conversations to give a straight answer. And unlike most business development roles, his accountability does not end when the contract is signed.
Most creative agencies can produce beautiful work. Fewer can produce beautiful work on an enterprise timeline, inside a complex stakeholder environment, while keeping the output tied to a measurable business outcome. That is the specific problem Toni solves. As Director of Creative Operations for Sparq+, she leads project delivery across TechSparq's in-house creative and media production studio. She manages the production infrastructure behind brand films, campaign creative, UI and UX design, and digital media for clients who need creative execution that actually launches.
Her work spans retail, fashion, and gaming and experience platforms, where the production requirements are often as technically complex as the platforms themselves. She sits at the intersection where creative direction, technology delivery, and commerce strategy meet. That combination is rare. The brands that have worked inside it know exactly how much it is worth.
Seven strategic threats bots pose to retail commerce. Written years before the industry took bot mitigation seriously.
Download eBook ↗︎Culture, Customer, Connect, Cover. A strategic framework for omnichannel readiness that still holds.
Download eBook ↗︎Included "Quiet Luxury" framing two years before the mainstream caught on. Sustainability as competitive advantage, not PR.
Download eBook ↗︎Robotic process automation applied to real retail operations. Practical frameworks for reducing manual burden at scale.
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We do not pitch. We listen, assess, and tell you exactly what we see. If we are the right fit, you will know. If we are not, we will tell you that too.