BLOG
IMMERSIVE COMMERCE IS THE VIRTUAL STORE OF THE FUTURE
Almost 90% of Gen Z are engaged in video games on a weekly basis; they expect anything described as “virtual” to have the same lived-in feel as their video-game avatars who they can style to look like anyone, dress in any outfit, and explore virtual worlds through countless camera angles and levels of interaction. Current virtual stores fall well short of this experience, however, but the metaverse is trending this way thanks to a combination of technologies with extended reality (XR) at the forefront.
LUXURY FASHION MEETS IMMERSIVE COMMERCE: LUXURY IN THE METAVERSE ERA
As someone who works with immersive commerce software solutions, the following is a detailed look into ways that you can effectively combine luxury into this burgeoning online frontier.
INDUSTRY TITANS SAY IMMERSIVE COMMERCE IN THE METAVERSE WILL SEPARATE WINNERS FROM LOSERS USING ONE RULE
Where are you spending your time and money, specifically as it relates to entering the metaverse in the best possible position?
LUXURY INSIDERS SAY THESE TWO QUESTIONS MUST BE ANSWERED BEFORE ENTERING THE METAVERSE
What’s Next for luxury and lifestyle brands is undeniably immersive commerce in the metaverse, but that doesn’t necessarily mean a change in direction.