TechSparq  •  Turn On What's Next®
Portland • Atlanta • Cairo • Paris

Commerce strategy.
Brand experience design.
Enterprise delivery.

TechSparq is the firm you bring in when the decision matters more than the technology. We define your commerce strategy, design the experience, and deliver the platform at enterprise scale. One team, strategy to launch.

Phase 01  •  Strategy
Assessment, architecture, operating model design, KPI frameworks. The decisions that determine whether the platform succeeds.
Phase 02  •  Execution
Elite delivery teams across Portland, Atlanta, Cairo, and Paris. The same team that defined the strategy delivers the platform.
1,200/s
Nike logins per second, engineered from 100. Zero degradation.
13
Systems integrated. One year. Empower Global.
3x
Client retention at Raymond James post-launch
Strategy + execution. One team. No exceptions.
eCommerce Strategy & Build
CRM & ERP Integration
Brand & Experience Design
Cloud Migration
Retail AI
Offshore Delivery
Strategy that delivers Nike Columbia Sportswear Tapestry Disney Target Mattel Home Depot Raymond James JLL Turn On What's Next® Strategy that delivers Nike Columbia Sportswear Tapestry Disney Target Mattel Home Depot Raymond James JLL Turn On What's Next®
As Seen On
TechSparq featured in Forbes, NBC, FOX, CBS, and Yahoo Finance
Trusted By
Nike Disney Target Tapestry Columbia Sportswear Abercrombie & Fitch Mattel Home Depot Unilever Raymond James JLL
Who We Are

Strategy.
Design.
Execution.
In that order.

TechSparq is a commerce strategy, brand experience design, and enterprise execution firm. We help ambitious brands, from mid-market DTC to Nike-scale enterprise, make the right decisions before they build, design experiences that convert, and deliver platforms that perform at scale.

Most firms make you choose between a consultancy that thinks and an agency that builds. TechSparq does both. We define the commerce strategy, lead the brand and UX design, and deliver the platform with the same team, so the thinking does not get lost in translation between decks and delivery.

Nike called us to migrate and modernize a $13B B2B order entry system. Empower Global chose us after two years with a Big 4 firm produced nothing. Columbia Sportswear achieved 41% eCommerce growth across 27 global sites we delivered. The pattern is the same every time. One team, strategy through launch.

Phase 01  •  Strategy + Design
We Think & Design With You
Commerce strategy, platform selection, brand experience design, operating model, KPI frameworks. We define the right path and design the experience before a dollar is committed to development.
Phase 02  •  Execution
We Build With You
The same team that developed the strategy and designed the experience builds the platform. Elite engineers and delivery managers across Portland, Atlanta, Cairo, and Paris.
"TechSparq delivered several million-dollar projects on time and on budget. We got a greater value from them than we had originally planned."
Jesse Smith  •  Expert Program Manager, Nike
The Enterprise Problem

Growth shouldn't feel chaotic.

Most organizations don't lack tools. They lack integration, and a partner who can diagnose what's broken, design what's next, and build it.

The Symptom
Disconnected Systems
Commerce, CRM, and ERP operating in isolation. Customer data living in three places and informing decisions in none. Manual processes eating bandwidth that should be driving growth.
The Cost
Strategy That Never Delivers
Expensive consultancies produce decks. Agencies execute without strategic context. The gap between vision and delivered platform costs time, money, and credibility. We've seen it. We've fixed it.
The Risk
Wrong Decision, Wrong Time
Platform choices made without operator experience. Migrations that stall at twelve months when they should deliver in five. Two years of engagement with nothing live. We get called in to reset all three.
We close the gap between the strategy and the platform. One team. Both sides of the table.
Our Practice Areas ↗︎
Offshore Excellence  •  Cairo, Egypt

Why Cairo changes
the calculation.

This is not a cost play. Cairo is an elite engineering talent market that outperforms on technical depth, communication, and team integration. Time zone overlap with EU and US teams means your engineers work live alongside yours, not on a 12-hour delay.

Learn About Cairo ↗︎
247K
STEM graduates annually from Cairo University, AUC, GUC, and Ain Shams
80%
English fluency floor. Higher than India and most comparable offshore markets
UTC+2
Real-time EU overlap and a 5-7hr working window with US East Coast teams
54%
Growth in Egypt's outsourcing sector under the Digital Egypt Strategy 2022-2026
Practice Areas

Seven capabilities.
One standard.

All Practice Areas ↗︎
01
Digital & Retail Strategy
Assess business performance, define future-state vision, develop prioritized roadmaps with business cases and KPI frameworks. Stakeholder alignment before a single dollar is committed to implementation.
↗︎
02
eCommerce & Software Development
Salesforce Commerce Cloud, Shopify Plus, headless, composable, custom builds. We advise on the right platform, then build it. Nike-scale to DTC-scale. The recommendation always comes before the proposal.
↗︎
03
CRM & ERP Integration
Connected systems that turn fragmented data into operational clarity. We design the integration architecture and deliver it across Salesforce, SAP, Oracle, HCL Commerce, and custom middleware.
↗︎
04
Retail AI & Personalization
Synthetic customer modeling, agentic commerce readiness, predictive audiences, real-time journey intelligence. Reduce stockouts 20-30%. Protect margins. Deliver personalization that actually scales.
↗︎
05
Process Optimization & Automation
Redesign operating models, not just workflows. Organizational structures, decision rights, performance management systems. The infrastructure that makes transformation last after the engagement ends.
↗︎
06
Brand & Experience Design
Research, strategy, brand identity, UX, and digital experience design. User journey mapping, high-fidelity prototypes, design systems, and development-ready specifications using our UPLIFT methodology. Brand experiences that convert, retain, and scale.
↗︎
07
Digital as a Service (DaaS)
Embedded team members, dedicated pods, fractional executives. Your capacity extended without creating new management burden. Cairo-based engineering at rates that make ambitious scope financially viable.
↗︎
TechSparq team engineering enterprise commerce infrastructure

Your growth
ambition deserves
better
infrastructure.

Start a Conversation

Let's assess where you are and map where you need to go. Whether you need strategy, delivery, or both, TechSparq brings it under one roof.

1,200/s
Nike login capacity engineered from 100-200/sec to 1,200/sec. Zero degradation at peak.
41%
eCommerce net sales growth across 27 global sites for Columbia Sportswear.
13
Systems integrated in one year for Empower Global. Greenfield. Four Salesforce clouds.
3x
Client retention increase at Raymond James within 3 weeks of launch.
Latest Thinking

Where strategy meets what's next.

All Articles ↗︎
Point of View  •  Agentic Commerce  •  March 18, 2026

What's your OpenClaw strategy? Here's what that actually means for retail.

Jensen Huang told every CEO on the planet they need an OpenClaw strategy. We agree. With one important clarification. Having a strategy is not the same as deploying OpenClaw. Here's the distinction that matters, and what enterprise retail and eCommerce brands should actually be doing right now.

7 min read  •  Dedrick Boyd Read Article ↗︎
Fresh Take
Strategy  •  Coming Soon

Why TechSparq advises before it builds. And why that order matters.

The reason most digital transformations stall is not bad execution. It's that execution started before the strategy was settled.

Integration  •  Coming Soon

Data fabric readiness. The precondition every AI initiative quietly depends on.

Your agentic strategy is only as good as the integration layer underneath it. Here's what enterprise-ready actually looks like.

"The TechSparq team has always been such a pleasure to work with. Thanks for helping us be so successful. We couldn't have done it without the team's talent."
Tricia Higgins
SVP eCommerce
Columbia Sportswear Company
Results, Not Promises

Selected engagements.
Documented outcomes.

All Case Studies ↗︎
Columbia Sportswear  •  Global eCommerce

21 global sites. One simultaneous launch.

Led architecture, data migration, and launch of 21 global eCommerce sites on Salesforce Commerce Cloud. Near-100% uptime. Launched during COVID-19. eCommerce net sales growth represented 23% of total net sales.

21
Global sites
23%
of total net sales
Raymond James  •  Enterprise Portal

Minutes to 500ms. Retention tripled in 3 weeks.

Redesigned the Practice Center reporting portal for 6,500+ financial advisors managing $500B+ in client assets. Report delivery from minutes to 500ms. Client retention up 3x within three weeks. On time, on budget despite two major scope changes.

3x
Retention increase
500ms
Report delivery
View All Case Studies ↗︎
Client Voices

What our clients actually say.

All Testimonials ↗︎
Empower Global
"The team is immaculate with their processes, documentation, and communication style. They consistently went above and beyond expectations."
Brittany Bullock
Director of Program & Product Management, Empower Global
Nike
"TechSparq has strong intellectual capital and their resources offer thought leadership and subject matter expertise on the forefront of the ever-changing technical landscape. They have been instrumental in helping us reach our arc of ambition."
Jesse Smith
Expert Program Manager, Center of Excellence, Nike
Read All Client Testimonials ↗︎
Proven Expertise
Proven Expertise
Innovation
Innovation
Customer-Centricity
Customer-Centricity
Industries We Empower
All Industries ↗︎

Every industry
faces complexity.
We engineer
clarity within it.

From luxury fashion houses in Paris to SaaS platforms scaling globally. Sector-agnostic. Always industry-aware.

Retail & Consumer Goods
Omnichannel integration, inventory optimization, and the infrastructure connecting physical and digital commerce.
Luxury & Fashion
High-touch digital experiences for brands where aesthetics and conversion must coexist.
Media & Entertainment
Content commerce, audience monetization, and digital ecosystem architecture.
Gaming & Experiences
Interactive commerce, in-game monetization, and experience platform architecture at scale.
eCommerce & DTC
Platform strategy and delivery for brands scaling past the limits of their current stack.
Technology & SaaS
Go-to-market infrastructure, CRM alignment, and scalable digital operations.
All Industries ↗︎
Leadership
Dedrick Boyd
Founder & CEO
Leadership
"I bring the relentlessness of an athlete and the creativity of a musician to create solutions that are not just effective. They resonate."

Dedrick Boyd has spent over two decades at the center of eCommerce strategy and enterprise commerce delivery. A Florida State University graduate in Management Information Systems, he began his career at Arthur Andersen in Atlanta before moving through Deloitte and SAP Ariba. He founded TechSparq in 2007 out of a deep frustration with how the largest firms operated. Too slow. Too siloed. Too removed from the outcome. The mission was to create a high-touch, no-wasted-motion alternative that eliminates complexity and increases profitability for clients.

His track record spans Nike, Disney, Target, Columbia Sportswear, Abercrombie & Fitch, Mattel, Home Depot, and Unilever. Keynote speaker at Paris Retail Week 2023. Featured in Forbes, Authority Magazine, NBC, CBS, and Yahoo Finance. Published author of Transformed By AI.

Dedrick Boyd
Founder & CEO  •  TechSparq
Press & Recognition

Three Forbes features.
One consistent message.

Forbes
The Economic Viability of the Metaverse
Can Retail Meet Expectations?
Forbes  •  Contributed Feature
The Economic Viability of the Metaverse. Can Retail Meet Expectations?
Forbes
Luxury Fashion Meets Immersive Commerce
Luxury in the Metaverse Era
Forbes  •  Contributed Feature
Luxury Fashion Meets Immersive Commerce. Luxury in the Metaverse Era
Forbes
The Art of Integrating Web3
into Traditional eCommerce Platforms
Forbes  •  Contributed Feature
The Art of Integrating Web3 into Traditional eCommerce Platforms
How We Engage

Three models.
Zero overhead.

Every engagement model extends your capacity without creating new management burden. We operate to your standards, on your tools, inside your cadence. Not the other way around.

01
Project-Based
Fixed-scope, T&M, or hybrid delivery. Strategy and execution under one agreement. KPI framework agreed before work begins. Clear deliverables. Defined accountability. No surprises.
02
Team Augmentation
Embedded personnel inside your teams for instant access to senior talent. From Cairo to your sprint board. Accountable to your standards, not a separate vendor relationship.
03
Fractional & Advisory
Executive-level leaders in the CTO, CMO, and RevOps function on a flexible basis. Strategic advisory plus delivery capacity, at the point in the engagement where you need it most.
About TechSparq

Who we are and how we think.

A look at the team, the approach, and the standard we hold ourselves to.