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HOW TO KEEP THE ONLY CUSTOMERS THAT MATTER
Your tried-and-true brand stans are the most important commodity your company already possesses. What have you done for them lately? What if you stopped trying to make the masses happy, and instead gave all that love – concentrated, not watered down – to the people that have already proven their loyalty?
IGNORING THIS ONE RULE WILL DESTROY YOUR BRAND
Everyone identifies with a brand, no matter how much or how little spending they do. We make connections throughout our lives, and those impressions tend to last. These emotional bonds are the most valuable currency and convert into actual currency.
FIVE OPPORTUNITIES YOUR BRAND IS LEAVING ON THE TABLE
90% of global executives who use data analytics report that they improved their ability to deliver a great customer experience. The benefits and growth opportunities go both outward to your customers, and inward to your organization. Everybody wins.
WHO DO YOU LOVE?
Only 4% of retailers segment with multiple data types. It’s hard to fathom willingly flying that blind, but those without vision fear change. The upside to that deficit is that it offers innovators the opportunity to not just lead, but to leave other suitors in their dust.