EXCELLENCE FOR ALL
Prioritizing Diversity for Global Impact
Around the world, racial inequality impacts health, education, and economic resources; In the United States, the average Black and Hispanic or LatinX households earn about half as much as the average white household, the Federal Reserve noted in 2021, and those households own only about 15 to 20 percent as much net wealth.
That’s why pioneering eCommerce startup Empower Global (founded by music legend and entrepreneur Sean “Diddy” Combs) first aspired to create an immersive digital marketplace for consumers to discover, shop, and buy Black-owned brands.
With an impressive catalog of 2500+ products from over 120 brands, Empower Global today has a significant impact in the fashion, apparel, and beauty worlds. To get there, however, it sought a powerful platform and partner, able to:
enable omnichannel eCommerce and marketing to enhance customer engagement and drive sales,
allow for a headless architecture to provide strong scalability, flexibility, and security on the direct-to-consumer site, ensuring a seamless and secure shopping experience,
and seamlessly integrate with third-party systems and enable the fast and secure onboarding of suppliers and products to efficiently expand its catalog and meet customer demand.
“Empower Global was already sold on the value of Salesforce solutions,” says Vincente Pass, Vice President of Growth & Partnership for partner TechSparq.
TechSparq, however, was able to quickly deliver a robust multi-cloud implementation — one encompassing commerce, marketing, loyalty, and service functionalities.
TechSparq prides itself on bringing emotion into the digital world. “Everything we do is high-impact, efficient, and drives great value for our clients,” Pass says.
Here’s how they delivered for Empower Global.
“First,” Pass explains, “our collaborative team integrated a range of third-party tools, including Marketplacer, Avatar, Stripe, Bazaar Voice, Zenkraft, and ChatDesk. The seamless integration of these diverse tools into the platform ensured a cohesive and feature-rich experience for Empower Global's users, elevating their marketplace vision to new heights.”
“In the heart of our visionary journey,” CEO Dedrick Boyd says, “TechSparq delivered Empower Global a beacon of inspiration — a remarkable tale of unity, where a single platform unites diverse Black-owned brands, empowering dreams to soar. The headless commerce site, and seamless integration allows its customers to shop on a super-performant site with ease,” he says.
Boyd explains that TechSparq also strategically partnered with MarketCatch, which is Black-owned, and Ennube Solutions, LatinX owned; this allowed it to deliver exceptional marketing cloud and service cloud-specific work that perfectly aligned with Empower Global's marketplace vision. “Our collaborative effort resulted in a dynamic and united team, driven by a shared commitment to diversity and innovation,” Boyd says.
By harnessing the collective expertise of minority-owned businesses, TechSparq not only achieved remarkable results, but also set a precedent for inclusivity and cooperation in the industry. “Together,” Pass says, “we proved that by fostering an environment of mutual support and creativity, we could exceed expectations and deliver a solution that truly makes a difference.”
TechSparq's technical team is a global one, spanning across Turkey, Bulgaria, Ukraine, Belarus, Portugal, and the North American time zones. “Our diverse and talented team collaborates seamlessly, leveraging their unique perspectives and expertise to bring together the various components of the marketplace,” says Boyd. “Their dedication and synchronized efforts ensure a smooth and reliable implementation, allowing Empower Global to witness the power of international cooperation in building a cutting-edge platform. The team's ability to overcome geographical boundaries and work harmoniously showcases the true strength of collaboration in a globalized world, and it undoubtedly contributes to the overall success of the ambitious multi-cloud platform.”
Today, Empower Global's marketplace is thriving, achieving organic growth and maintaining on-time, on-budget delivery. The platform effortlessly handles the anticipated user load, providing a seamless experience. Each seller’s brand essence is captivatingly showcased, driving rapid sales and empowering Black-owned businesses. TechSparq’s multi-cloud implementation and seamless integration of third-party tools continue to fuel the platform’s success, solidifying its position as a transformative and inclusive digital ecosystem.
So, what’s next? Empower Global is eyeing international expansion, which will only strengthen its relationship with TechSparq. Through Empower Global, Pass says, TechSparq can foster sustainable growth and create lasting opportunities that will leave a positive and enduring impact on the Black economy.
“Together, we embrace the power to transform lives, celebrate diversity, and make an extraordinary impact,” Pass explains. “We’ve created a revolutionary platform that offers a world of boundless possibilities – a world where unity uplifts, and empowerment prevails.”
Upcoming Events
Keynote at White Label Expo EU entitled Building Lasting Connections in the Digital Era
Explore the art of building lasting connections with customers in today's digital era. Delve into effective strategies and best practices for creating customer-centric experiences that go beyond transactions. Learn how to understand and anticipate customer needs, leverage data-driven insights, and implement innovative approaches to foster long-term relationships. Discover the power of exceptional customer service, personalized engagement, and seamless omnichannel experiences that leave a lasting impression and drive sustainable business growth.
https://www.whitelabelworldexpo.de/speakers/dedrick-boyd/
Keynote at Paris Retail Week entitled Navigating the Ever-Evolving Landscape of eCommerce
Dive into the dynamic world of e-commerce and stay ahead of the curve in constant change. Discover emerging trends, disruptive tech, and innovative strategies for adapting, innovating, and seizing growth opportunities in the digital marketplace. Explore the transformative impact of personalization, AI, and immersive experiences in today's landscape. Leverage customer data, AI, and innovative tech to captivate your audience, build loyalty, and drive remarkable business growth.