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Enterprise eCommerce Diagnostic

Clarity on what matters most.

You know something has to change. You just don't know what or where to start, and you can't afford another quarter of debate. Six weeks. Multi-channel, multi-stakeholder assessment. Organizational and operational findings alongside the revenue numbers. Where revenue's being left on the table. What the real risk profile looks like. Which initiatives compound. Business cases, sequenced roadmap, KPI frameworks. Strategy before you commit a dollar to the program.

6 Weeks
Complete assessment
From $150K
Starting investment
$87M
Opportunity identified at Columbia
Digital Opportunity Diagnostic
01

Assess. Identify. Prioritize.

We conduct a comprehensive assessment of your digital business. Revenue performance. Customer behavior. Technology architecture. Competitive positioning. We look for what's working and what's not. More importantly, we look for what you're missing. Where are customers abandoning. Where is operational friction. Where do you have capability gaps. We identify the hidden revenue opportunities. We quantify them. We assess the risk. We sequence them by impact and dependencies. The result is a clear roadmap and a leadership team that agrees on what matters.

Business Assessment Opportunity Identification Competitive Analysis Risk Assessment Roadmap Development Business Case Development
02

Deep dive. No assumptions.

Weeks 1 and 2 are data gathering. We access your systems, map revenue performance, customer behavior, and technology architecture, and interview 20 to 30 stakeholders across functions. Weeks 3 and 4 are analysis. We identify gaps and opportunities, model financial impact, and assess risk and dependencies across every initiative. Week 5 is validation. We pressure test our assumptions with internal teams, refine the findings, and align on priorities. Week 6 is delivery. We present a roadmap with business cases, sequencing, and KPI frameworks. Your leadership team owns the strategy before we discuss execution.

Stakeholder Interviews Data Analysis Financial Modeling Roadmap Sequencing Business Case Development Validation Workshops
03

Buyers this is designed for.

  • SVP or VP of eCommerce at brands above $100M revenue
  • Chief Digital Officer preparing a major program
  • Leadership teams seeking aligned strategic direction
  • Senior Procurement. Brought in to validate the SOW, scope, and TCO before signature. The deliverables on this engagement are written so your team can defend them in audit. Procurement resources ↗︎
04

$87 million in identified opportunity. Clear roadmap.

Columbia Sportswear knew they needed to modernize. They just couldn't decide where to start. We ran the 4-week diagnostic. We assessed their business, technology, and competitive position. We identified $87 million in revenue opportunity spread across 6 initiatives. We sequenced them. We showed which ones should go first based on dependencies and impact. We developed business cases for each. Their leadership team went from conflicted to aligned. They had clarity. They had a roadmap. They had confidence.

Columbia Sportswear $87M Opportunity Strategic Roadmap Leadership Alignment
What You Receive

Deliverables & Outcomes

Ready to chart
the right path?

Six weeks. From $150K. Hidden opportunities, clear roadmap, aligned leadership. The organizational and operational dimensions other firms skip. The decision your steering committee can back without hedging.

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